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Will Traditional Online Game Giants Announce the Transformation to Mobile Ends on GMGC 2013?

2013-04-23 13:55   GMGC

 

The 2nd annual Global Mobile Gaming Conference will be held at China National Convention Center on May 6th, organized by Global Mobile Game Confederation. Over 100 keynote speakers and 2000 mobile gaming industry experts from 15 countries and areas will attend the event. The theme topics include global mobile gaming development technology, innovation and international cooperation. It is a unique opportunity of learning, interacting and networking for mobile game developers.

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The rapid development of the domestic mobile gaming market, not only gives birth to a large number of emerging mobile gaming enterprises, but also pushes traditional online gaming companies to move to the mobile end. In 2013, Linekong is the first one to announce its transformation, and launch the mobile game product “The Legend of King”, which is highly acclaimed on both iOS and Android platform. As one of the traditional online game giants, Linekong is considered to be equipped with the natural resource for transformation, but how about others?

A number of traditional online gaming giants will meet and discuss about the topic of transformation road for traditional online game companies, including Tunghai Chien the President of Shanda Games, Zhou Yahui the Founder & CEO of Kunlun Tech Co., Ltd, Zou Tao the CEO of Kingsoft Game, Wang Feng the Founder & CEO of LineKong, Shang Jin the CEO of 70YX, Frank Wu the CEO of Ourgame, Song Yang the President of GY Games etc.

Shanda Games

With the explosive growth of the mobile internet, the golden era of mobile game has just arrived. The transformation to mobile end is inevitable for Shanda, which is well-known for big games. Zhang Xiangdong, CEO of Shanda Games, says they will definitely increase the input to mobile games, and move the existing big games to the mobile end. They also plan to connect different devices including computers, mobile phones, tablet PCs and even smart TVs.

Kunlun Tech

It is reported that for Kunlun the overseas revenue exceeded the domestic income before, and the domestic business is moving to the client games. In 2011, Kunlun launched the mobile game product Feng Yun San Guo. There is not much media coverage about Kunlun mobile game besides Qian Jun Po on 91 platform. At present, Kunlun continues its strategic transformation to test the overseas mobile game market.

Kingsoft Game

At the end of last year, Zhang Hongjiang, the CEO of Kingsoft, said the new game product they plan to launch will be browser games and mobile games. As a natural entrance to mobile internet, mobile phones attract great attention due to the fierce competition in this area. The giants like Shanda and Ali launched their own phones, and it is a trend to implant wireless product to its own phones. Chen Feizhou, the CTO of Xishanju, said that the Kingsoft Game operation center located in Beijing, would focus on mobile game products.

70YX

As early as the end of last year, Gai Yanling, the executive president of 70YX said, browser games are the transitional product moving from client games to mobile games. The market prospective for mobile games at this moment is just like market for browser game three years ago, is promising. 70YX is actively moving to the mobile game sector.

GY Games

According to Chen Lin, vice president of GY Games, 2013 is going to be an important year for them to entry into the mobile game market. GY Games plans to invest and build a mobile game team for long term development.

Ourgame

Frank Wu, the CEO of Ourgame, says that now it is still in the early stage of mobile game, so not many will make money at this moment, however, the future is promising. He also thought there were two approaches for online game giants to move to the mobile game sector. One is to implant the successful online games to mobile end, the other is produce new games focusing on mobile end.

During 2013 GMGC, online game giants will come and share the experience of transformation from client end to mobile end, and it will be a great opportunity for other companies to hear and learn.

About GMGC:

The 2nd annual Global Mobile Gaming Conference will be held at China National Convention Center on May 6th, organized by Global Mobile Game Confederation. Global Mobile Game Confederation is a global mobile game industry platform founded by the leading mobile game companies from 11 countries. GMGC committed to building a global mobile gaming ecosystem!

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