On May 6th, the 2013 Global Mobile Gaming Conference was held at the Beijing National Convention Center. During the conference, Suzanne Nguyen, the Director of Developer Relations from Immersion, took an exclusive interview with Voice of Game.
The interview is as below:
VOG: Could you please give us an introduction of Immersion and haptic technologies?
Suzanne Nguyen: Immersion Corporation is a provider of haptic technologies that allow people to use their sense of touch while operating a variety of digital devices, which was founded 21 years ago. Now we have over 13,00 patents, and 4 billon devices launched with our technology per year, including mobile game, automotive, wearable products.
Haptic technologies give vibration feedback, which allow users to feel it instead of just seeing and hearing. It adds another dimension of user experience. With the audio and visual, it gives you the true feeling when you are playing guitar on the mobile phone, or playing a racing game. The interesting part is people don’t know they are missing it because they never experience it before. Once they start using it, they find it so amazing.
VOG: What is the plan for China?
Suzanne Nguyen: We are reaching out the developers in China to introduce the haptic technologies. The developers can use the technology to create their own haptic, which offers unique user experience.
VOG: How about the revenue sources?
Suzanne Nguyen: Our revenue includes license from device manufacturers as they pay for the IP patent. We help to identify the exact frequency and power to make it feels like this. We don’t charge money from the developers because we have made money from the OEM. The haptic technologies help the developers to make more money through differentiation. It helps them to pull in more users, and keep them to stay longer. So they are willing to spend more money to buy things within the application. Presently there are very limited things you can do with iOS system, however it is much wider used in Android system.
VOG: How about the market situation, in terms of competitors?
Suzanne Nguyen: We don’t have many competitors in this sector. Since we are so innovative, there is no one at the same level as us in terms of innovation. There are some companies doing the similar thing, but we call them partners rather than competitors.